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Herbert Smith Freehills' Consumer sector team have had the first of a series of three feature articles published on Challenges in the Consumer Sector, in June's PLC Magazine.
This first article examines the impact of transformative technology and covers AI, AR and VR, data commercialisation, Internet of Things, contextual commerce, data privacy, cyber security, targeted advertising, and on-line infringement of IP rights.
For more on these and other issues affecting the Consumer sector see our Future of Consumer series.
This article was first published in PLC Magazine, June 2019
The contents of this publication are for reference purposes only and may not be current as at the date of accessing this publication. They do not constitute legal advice and should not be relied upon as such. Specific legal advice about your specific circumstances should always be sought separately before taking any action based on this publication.
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