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Emma Iles and Rebekah Gay discuss the increasing focus on environmental claims in the promotion of consumer goods and the rise in activities by regulators aimed at preventing consumers form being misled. Against this background, Emma and Rebekah share their insights on the emerging risks for businesses.

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About the Future of Consumer - Asia-Pacific Predictions series

Rampant digitisation, pressure on ESG, post-Covid upheaval – our video series tackles the big trends in the booming Asia-Pacific consumer sector

Consumer sector companies will not return to pre-pandemic settings – the changes to business models are here to stay. Supply chain reinvention. Online customer service. Remote working. Artificial Intelligence and machine learning. All things digitization.

How fast consumer confidence recovers is different in each jurisdiction, and many countries are now using their recovery plans to push through climate action. And so too for consumer companies building customer trust (and shareholder value) through social capital initiatives.

In this series, our Asia Pacific Consumer Sector team will explore the key issues driving trends in 2022 and share their predictions on those that will have lasting impact for consumer sector companies.

Visit rest of the series here

Rebekah Gay photo

Rebekah Gay

Partner and Joint Global Head of Intellectual Property, Sydney

Rebekah Gay
Emma Iles photo

Emma Iles

Partner, Melbourne

Emma Iles

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Rebekah Gay photo

Rebekah Gay

Partner and Joint Global Head of Intellectual Property, Sydney

Rebekah Gay
Emma Iles photo

Emma Iles

Partner, Melbourne

Emma Iles
Rebekah Gay Emma Iles