By Sue Gilchrist, Steve Wong and Byron Turner
Businesses involved in advertising cryptoassets and related products to a consumer audience should consider any exposure to consumer protection laws and advertising regulations.
Takeaways
As cryptoassets continue to be marketed to consumers, for example in the form of utility tokens or "fan tokens", there will be increasing attention by regulators and competitors on these marketing activities. The ACCC has recently highlighted advertising in the digital economy as an enforcement priority for the upcoming year. Businesses involved in the marketing of cryptoassets and related products will need to consider marketing strategies in light of consumer protection laws and advertising regulations. This will present a challenge in appealing to the target audience whilst also acknowledging the complexity of cryptoassets as investment products.
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