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By Sue Gilchrist, Aaron Hayward, Byron Turner and Joshua Sanchez-Lawson

Hermès has succeeded in its case of trade mark infringement against non-fungible token (NFT) artist Mason Rothschild. This was the first US trial considering the enforceability of intellectual property rights against the creator of NFTs. The outcome represents a win for IP owners in the fight for protection of their brand, and offers a cautionary tale for creators of NFTs.

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For more on strategies for protecting your products, brands and content in the metaverse, read our series of blog posts The IP in NFTs.


Sue Gilchrist photo

Sue Gilchrist

Partner and Head of Intellectual Property, Australia, Sydney

Sue Gilchrist
Aaron Hayward photo

Aaron Hayward

Executive Counsel, Sydney

Aaron Hayward
Byron Turner photo

Byron Turner

Solicitor, Sydney

Byron Turner
Joshua Sanchez-Lawson photo

Joshua Sanchez-Lawson

Associate (Australia), London

Joshua Sanchez-Lawson

Key contacts

Sue Gilchrist photo

Sue Gilchrist

Partner and Head of Intellectual Property, Australia, Sydney

Sue Gilchrist
Aaron Hayward photo

Aaron Hayward

Executive Counsel, Sydney

Aaron Hayward
Byron Turner photo

Byron Turner

Solicitor, Sydney

Byron Turner
Joshua Sanchez-Lawson photo

Joshua Sanchez-Lawson

Associate (Australia), London

Joshua Sanchez-Lawson
Sue Gilchrist Aaron Hayward Byron Turner Joshua Sanchez-Lawson