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Why NFTs; why now?

Josh ToddGiulia Maienza and George McCubbin join Aoife Xuereb to discuss the NFT (Non-Fungible Token) marketplace in the consumer sector – from fine wine and fashion to enhancing the customer experience.

They explain how types of marketplaces work, whether that be trading NFT-linked physical products or digital assets in the real world or the metaverse. Commercial legal considerations include IP, standardized licensing terms, anti-counterfeiting measures, financial services regulation regimes, advertising laws and consumer protections.

Even if NFTs are not part of your strategy, recent legal action underlines the importance of protecting your brand and customers from third party behaviour – our team share some helpful practices for legal teams.

For more, check out the TechQuake series or our comprehensive guide to The IP in NFTs.

 

About Talking Shop

Expert insights for navigating the big trends and key issues redefining the global consumer sector. From rampant digitisation and supply chain reinvention to sustainability and geopolitical factors, the consumer sector is fast-evolving to meet the challenges – and opportunities – facing companies today.

Join our hosts Aoife Xuereb and Andrew Rich as they ‘talk shop’ with special guests unpacking the risks and opportunities for companies as they navigate new markets, technologies and customers, whilst managing operational, workplace and regulatory change in the sector.

Key contacts

Josh Todd photo

Josh Todd

Senior Associate, Melbourne

Josh Todd
Giulia Maienza photo

Giulia Maienza

Senior Associate (Italy), London

Giulia Maienza
George McCubbin photo

George McCubbin

Senior Associate (Australia), London

George McCubbin
Aoife Xuereb photo

Aoife Xuereb

Partner, Melbourne

Aoife Xuereb
Andrew Rich photo

Andrew Rich

Partner, Global Co-Head of Consumer Sector, Sydney

Andrew Rich

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Key contacts

Josh Todd photo

Josh Todd

Senior Associate, Melbourne

Josh Todd
Giulia Maienza photo

Giulia Maienza

Senior Associate (Italy), London

Giulia Maienza
George McCubbin photo

George McCubbin

Senior Associate (Australia), London

George McCubbin
Aoife Xuereb photo

Aoife Xuereb

Partner, Melbourne

Aoife Xuereb
Andrew Rich photo

Andrew Rich

Partner, Global Co-Head of Consumer Sector, Sydney

Andrew Rich
Josh Todd Giulia Maienza George McCubbin Aoife Xuereb Andrew Rich