Why NFTs; why now?
Josh Todd, Giulia Maienza and George McCubbin join Aoife Xuereb to discuss the NFT (Non-Fungible Token) marketplace in the consumer sector – from fine wine and fashion to enhancing the customer experience.
They explain how types of marketplaces work, whether that be trading NFT-linked physical products or digital assets in the real world or the metaverse. Commercial legal considerations include IP, standardized licensing terms, anti-counterfeiting measures, financial services regulation regimes, advertising laws and consumer protections.
Even if NFTs are not part of your strategy, recent legal action underlines the importance of protecting your brand and customers from third party behaviour – our team share some helpful practices for legal teams.
For more, check out the TechQuake series or our comprehensive guide to The IP in NFTs.
About Talking Shop
Expert insights for navigating the big trends and key issues redefining the global consumer sector. From rampant digitisation and supply chain reinvention to sustainability and geopolitical factors, the consumer sector is fast-evolving to meet the challenges – and opportunities – facing companies today.
Join our hosts Aoife Xuereb and Andrew Rich as they ‘talk shop’ with special guests unpacking the risks and opportunities for companies as they navigate new markets, technologies and customers, whilst managing operational, workplace and regulatory change in the sector.
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Disclaimer
The articles published on this website, current at the dates of publication set out above, are for reference purposes only. They do not constitute legal advice and should not be relied upon as such. Specific legal advice about your specific circumstances should always be sought separately before taking any action.