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The Federal Government has amended the Competition and Consumer Act 2010 (Cth) to increase maximum penalties for contraventions of Australia’s competition and consumer laws and strengthen the unfair contract terms (UCT) regime in the Australian Consumer Law. This is what you need to know.
The increases to the maximum penalties apply to any contraventions of either competition or consumer law occurring from Thursday 10 November 2022 – the day after the New Act received Royal Assent.
For companies, the maximum penalty has been raised to the greater of:
For individuals, the maximum penalty has been raised to $2.5 million.
The following table summarises the increases to maximum civil penalties made by the New Act.
Summary of maximum penalty changes (being the greater of)
Previous | New Act | |
---|---|---|
Companies | $10 million | $50 million |
Companies (percentage of turnover) | 10% of preceding 12 months | 30% of turnover period |
Individuals | $500,000 | $2,500,000 |
In a media release dated 1 November 2022,2 ACCC Chair Gina Cass-Gottlieb stated that the increased penalties “should serve as a strong deterrent message to companies that they must comply with their obligations to compete and not mislead or act unconscionably towards consumers”. Ms Cass-Gottlieb also observed the increased penalties “will allow the Courts to ensure that the penalties imposed for competition and consumer law breaches are not seen as a cost of doing business, but rather as a significant impost and something likely to raise the serious attention of owners or shareholders”.
The Federal Government is anticipating that higher penalties will be awarded by Courts as a result of these changes. This is evident from the 2022-23 Budget, which forecasts an additional $62.6 million in receipts attributed to these penalty increases over the 4 years from 2022–23.3
Even without changes to the maximum penalties, the actual penalties awarded under consumer law have been increasing significantly over the 10 years since consumer law was introduced, with record penalties, including some over $100 million, awarded in recent years.
It is likely that the trend of record-breaking fines for contraventions of Australia’s competition and consumer laws will continue over coming years as more cases come before the Courts under the new penalty regime.
The New Act also significantly strengthens the UCT regime that applies under consumer law. Businesses will have 12 months to prepare for these changes, as it will come into effect on 9 November 2023 and apply to:
The most significant of the changes under the updated regime are:
In describing these amendments, Ms Cass-Gottlieb states that the changes have “strengthened” UCT laws to further protect consumers and small businesses from larger companies using “take it or leave it” terms to “take advantage of [an] imbalance in bargaining power”.
In addition to these changes, the New Act also provides further clarity around when a contract will be a standard form contract by setting out matters the Court must take into account, including:
The combination of the new UCT prohibition and increased maximum penalties significantly increases the risks to businesses in relation to their unfair contract terms. As the ACCC will be keen to flex its new regulatory powers, we predict that the ACCC will pursue potentially substantial penalties against businesses that contravene the new prohibition. As noted by Ms Cass-Gottlieb describes, the amended laws “provide a stronger incentive for businesses to comply” with prohibitions against UCTs to avoid potentially significant penalties.
To mitigate these risks, it is increasingly important that companies are vigilant in minimising the risk of becoming involved in an ACCC investigation or enforcement proceeding.
Regional Head of Practice – Competition, Regulation and Trade, Australia, Sydney
The contents of this publication are for reference purposes only and may not be current as at the date of accessing this publication. They do not constitute legal advice and should not be relied upon as such. Specific legal advice about your specific circumstances should always be sought separately before taking any action based on this publication.
© Herbert Smith Freehills 2024
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