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Despite the well-trailed Asia-Pacific growth story, investment by European LPs in the region's private funds has sharply declined since 2021 in the face of economic and other headwinds.

But there are compelling reasons for European LPs to invest in Asia. Though regional Asian funds may consider the requirements of European investors too difficult to meet, European investment can offer Asian GPs a diversification of their funding base and opportunity to expand their business.

We believe that it is not only possible for European LPs and Asian GPs to successfully work together but to greatly expand the profitable flows of capital. Mutual awareness of the cultural differences, the applicable regulatory environment and the typical processes of European LPs help build good relationships and a powerful basis for future growth.

A complex range of factors inform European LPs investment decisions, including:

  • Returns: Returns play an important role but are not the only key factor.
  • Risk profile: These investors want long-term stable income sources with a risk profile to cover their own liabilities to policyholders and pensioners. Their risk appetite therefore tends to be lower than that of other global investors.
  • Diversification of asset classes:
    Since these investors' portfolios are still dependent on sovereign debt and listed equities, they have sought to diversify via alternative investments such as real estate, infrastructure, private debt and renewables. On the latter category, many investors already have large European renewables portfolios and are now trying to diversify by unlocking new asset classes and regions.
  • Unlocking new regions:
    The desire to unlock new regions is amplified by fierce competition for suitable assets and projects in Europe, in particular, infrastructure and renewables, which has intensified over recent years so that it has become difficult to win projects.
  • Confidence:
    European LPs are generally less experienced in investing in markets outside Europe.
  • Regulation
    European LPs face comparatively heavy regulatory restrictions such as investment allocation limits, reporting obligations and prescriptive requirements for the fund structures in which they invest.

Lesson for Asian GPs

Presenting the opportunities in Asia clearly, being prepared to educate European investors about the Asian market, and working with advisers familiar with both regions to address the regulatory requirements of the LPs will go a long way towards unlocking European capital.

In the past, the focus has been on more traditional asset classes such as listed equities and the corporate bonds of large companies.

Also, many European institutional investors have extensive experience in real estate investments and have felt comfortable extending their exposure to selected Asian countries.

Lately, we see growing interest in high-quality infrastructure and renewables projects, including PV plants, biomass energy, e-mobility or toll roads and bridges. Several global asset managers are convinced that the most exciting opportunities related to the energy transition will be in Asia, from energy infrastructure to new consumer goods and sustainable built environment. Investors are also looking at private equity and private debt to support the wider economy, including utilities companies, tech solutions, service providers and companies developing new consumer products.

Lesson for Asian GPs

Ensure you promote your growing capabilities in these areas to attract European capital.

European insurance and pension fund money – whether invested directly or via fund or other structures – is subject to additional restrictions that will strongly influence investment decisions.

These investors typically operate within guardrails established by external or internal investment guidelines, with a focus on mitigating investment risks and maintaining adequate diversification. For example, there will be quotas for individual asset classes or investments that must be observed, sometimes requiring a bit of creativity to allocate an asset to a quota where the investor still has sufficient room.

Driven by regulation and solvency capital requirements, investors will also be intent on maintaining a certain risk profile – such as an investment grade rating for listed assets or adequate collateral for private lending. Investors will often require specific investment structures, for example, to profit from tax exemptions granted to these investors in many European countries.

Lesson for Asian GPs

These requirements can be daunting for Asian GPs as they are typically not used to operating within environments as highly regulated as Europe.  GPs should be prepared to engage with European investors early in the fundraising process to forge solutions that make products practical for European investors.

These investors typically need detailed and up-to-date reporting at fund and asset level for their risk management systems, solvency capital calculations and regular reporting duties.

Generally, this information must be delivered on a "look-through" basis, ie. on the asset ultimately held in the structure (regardless of whether it is a fund or a fund-of-funds). This can lead to issues where GPs are bound by confidentiality obligations not to disclose data on individual assets. Data must also be delivered more often (usually quarterly) and in a specific machine-readable format (such as the European Tripartite Template (TPT) developed for the data exchange between insurers and asset managers). European institutional investors may also need additional information to safeguard their special tax status.

Lesson for Asian GPs

Reporting obligations are one of the most hotly debated topics when it comes to negotiating side letters with these investors. The regulatory reporting requirements of European investors can be difficult to satisfy for Asian sponsors. Again, GPs should communicate actively with European investors early in the fundraising process and work with advisers who understand both sides to find pragmatic solutions.

The main point of contact for Asian GPs will be the CIO/investment function. However, due to the requirements mentioned above, it is likely that the risk management, accounting/reporting and tax functions will be involved as well – sometimes indirectly via the investment function but sometimes directly, in particular for investors with a relatively small investment function.

Lesson for Asian GPs

Requirements are often communicated by the investment function as ’must have’ without explaining the background to the request. This makes it difficult for Asian GPs to develop sensible solutions unless they are advised by someone familiar with the needs and requirements of European institutional investors.


Key contacts

Benjamin Lohr photo

Benjamin Lohr

Partner, Hong Kong

Benjamin Lohr
Heike Schmitz photo

Heike Schmitz

Partner, Co-Head ESG EMEA, Germany

Heike Schmitz
Jan Labusga photo

Jan Labusga

Associate, Germany

Jan Labusga

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