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ACCC scrutiny of private equity transactions has increased materially in recent years. The ACCC is routinely examining and requesting detailed information about buyer portfolios, prior acquisitions and broader strategies in an industry or sector. 

On 10 April 2024, Treasurer Jim Chalmers unveiled the Government’s proposed reforms for a single mandatory and suspensory merger control system to apply from 1 January 2026. 

Our client update on the draft legislation released on 24 July 2024 is attached to this week’s edition of The Carry. Treasury released the notification thresholds for consultation last week – our briefing is available here.

In this article, we highlight key considerations for private equity players now and as we transition to this new merger control regime.  A stated intention of the reforms is to increase ACCC scrutiny of serial acquisitions. The merger reforms will have implications for bolt-on and roll-up strategies, including those currently being contemplated and executed.

Summary of reforms

Importantly, no changes are expected until 1 January 2026 and merger parties can continue to seek clearance under the ACCC’s current informal clearance regime. 

The elements of the new system most relevant to private equity businesses are: 

  1. Mandatory notification to the ACCC will be required if a merger meets prescribed notification thresholds. Treasury has proposed two monetary thresholds (based on turnover and transaction value tests) and two market concentration thresholds (based on share and turnover tests). 

    For example, under one of the thresholds, a deal will be notifiable if the parties’ combined Australian turnover exceeds $200m, and the target has $40m in revenue.  The Minister will set additional thresholds targeted at specific sectors, supported by evidence-based advice. Groceries, liquor and oncology/radiology have been mentioned.
     
  2. All mergers undertaken by the parties within the last three years will be aggregated for the purpose of assessing the monetary notification thresholds, irrespective of whether the previous mergers were notifiable.
     
  3. Mergers notified to the ACCC will be ‘suspended’ from completing (ie prevented from completing while the ACCC undertakes its review), while the ACCC undertakes its assessment.
     
  4. In its assessment of the effects of a merger, the ACCC will now be directed to have specific regard to whether a merger creates, strengthens or entrenches a position of substantial power in any market.
     
  5. The ACCC will become the sole first-instance administrative decision-maker for all mergers. Parties will be able to seek Tribunal review, but no longer be able to seek a Federal Court declaration permitting a merger to proceed.

Practical considerations for private equity 

The 3-year lookback approach to assessing notification thresholds will begin to apply once the regime comes into effect, expected to be on 1 January 2026. To assess the monetary thresholds, all acquisitions by the acquirer group will within the prior 3 years in the same product or service market/s would be aggregated.

For example, if a private equity acquirer group has over $160 million in Australian revenue across its portfolio, then a deal would be notifiable if the target’s Australian revenue exceeds $40 million.  A small deal (eg a target with just $5 million turnover) would still be notifiable, if the aggregate turnover with all other acquisitions in the same market in the past 3 years exceeds $40 million. 

Put another way: once the private equity acquirer group acquires businesses with $40 million revenue in a market within 3 years, every subsequent deal will be notifiable until the 3 year period rolls off.

(Note that aggregate target revenue thresholds of just $10 million are proposed where the acquirer group has over $500 million in revenue. In addition, a deal could be notifiable based on transaction value, or on the separate market concentration tests: see our briefing here).

Treasury has indicated that the proposed 3-year reference period is intended as a targeted measure to address concerns about anti-competitive roll up strategies, while “minimis[ing] unintended impacts on Australia’s vibrant start-up and small-and-medium enterprise sector”. Private equity firms should start considering now the following implications of the 3-year lookback approach on the sequencing of transactions for longer-term buy strategies.

  1. Deals currently being contemplated, if completed, will be relevant to assessing the monetary notification thresholds in future.  For example, for a merger notification assessed on 1 January 2026, all of the acquirer group’s deals since 1 January 2023 in the same product or service market/s would be relevant.
     
  2. For buy-side deals, under the new regime, a large deal executed now may make all subsequent deals in the same market notifiable, however small.  Conversely, a private equity seller may find that its exit is subject to ACCC review and clearance, where previous (and potentially similarly sized) acquisitions by their preferred buyer were not.
     
  3. The ACCC’s substantive assessment will consider the cumulative competitive change resulting from all acquisitions undertaken by the parties within the previous 3 years. Accordingly, the ACCC may form the view that a transaction cannot be permitted, based primarily on the effects of prior acquisitions that were not notifiable (or were undertaken under the current informal regime).

Deal conditions and strategy

The current informal merger review process permits parties to choose whether to seek clearance. Many private equity deals that raise no substantive competition issues are notified and cleared within a few weeks through the ACCC’s confidential pre-assessment process. This enables acquirers to obtain ACCC clearance prior to approaching or signing a transaction with a target, and to put forward offers without any ACCC condition.

Under the new regime, notification to the ACCC will be mandatory if a transaction meets the prescribed notification thresholds, and the notification will be public.

  • On the buy-side, the absence of a confidential clearance process is likely to reduce parties’ willingness to make unsolicited bids or approaches, where the bid will need to be conditional on ACCC clearance. Bidders may be unwilling to disclose their interest in a target unless they can make an unconditional offer, as vendors will find such offers less attractive.
     
  • Vendors who run competitive processes may also face reduced optionality and certainty, as they would need to “pick a winner” and factor in ACCC clearance risk, rather than being able to require bidders to seek clearance prior to signing.
     
  • For both bidders and vendors, assessments of the likelihood of ACCC clearance being obtained and timing will be critical to bid strategy.

Treasury is consulting on a process for the ACCC to grant “notification waivers”, which would be confidential for on-market takeover bid proposals (prior to launch) but not other types of bids.

Importantly, the ACCC will not have a power to ‘call in’ deals that fall below the notification thresholds.  This may provide parties with greater certainty as to whether ACCC review will or will not be required, and so whether transaction documents should include an ACCC condition precedent. By contrast, ‘call in’ powers exist in many other jurisdictions, such as in the EU.

Timelines

The proposed assessment timelines are material: Phase I public review will take 30 working days (ie ~6 weeks). More complex “Phase II” reviews will take 120 working days in total (~6 months), or 170 working days (~8 months) if public benefits are considered. A 15 working day “fast track” determination will be available for acquisitions where the ACCC identifies no concerns. 

Under the Exposure Draft, the ACCC can “stop the clock” on those timelines merely by serving a section 155(1) notice to obtain information or documents. If that is adopted, the ACCC would be able to extend its assessment period, even if the recipient responds in full within the time permitted.

Fees

Notifiable transactions will attract a filing fee, likely falling in the range of $50,000 to $100,000. The cost of filing fees will increase regulatory burden on serial acquirers.

While timelines will apply to the ACCC’s consideration, the clock will not start running until the ACCC accepts a filing as valid. 

The ACCC is likely to set minimum upfront information requirements for valid applications. We expect the ACCC may require disclosure of information about, for example, the parties and their portfolios (potentially including indirect, minority and cross shareholdings) and prior transactions in the same market(s).

The ACCC will be required to publish on the register detailed reasons for is decisions, which it currently does only in limited cases. Over time, that should lead to greater certainty for private equity investors about the ACCC’s approach, the likelihood of clearance and expected timing. But it will also increase public information about sequential deals. 


Key contacts

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Patrick Clark

Partner, Melbourne

Patrick Clark
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Philip Aitken

Senior Associate, Melbourne

Philip Aitken

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