Navigating Australian Privacy Reform
Your guide to the changes ahead
The Australian Attorney-General's Department released its Privacy Act Review Report 2022 on 16 February 2023 (the Report). The Report puts forward 116 proposals for reforming Australia’s privacy framework, including the Privacy Act 1988 (the Act) and Australian Privacy Principles (APPs), which, if adopted, will transform how Australian businesses handle data and operate in the digital economy.
The Report follows the earlier Issues Paper (2020) and Discussion Paper (2021) prepared by the Attorney-General's Department, with submissions sought and published in relation to each. A number of the proposals now made in the Report have been flagged in one or both of the earlier papers, and many organisations have already expressed their views on these issues in previous submissions.
The proposals we highlight in this section are some of the key ones we feel are more likely to be focus areas in the current round of consultation. This may be for one or more of the following reasons:
The Government is seeking feedback on the Report by 31 March 2023, after which it will formally respond to the Report. Following that, we can expect the Government will introduce an exposure draft of an amendment bill kicking of the legislative process.
Our team is available to discuss further how the reform may impact you or how you may engage with the consultation process.
Submissions are due 31 March 2023. In this briefing, we highlight some key areas for consultation and provide a detailed overview of the proposals.
The employee records exemption (relating to private sector employees) has been one of the most controversial aspects of the Privacy Act for the last 20 years. This topic generated many submissions in response to the Discussion Paper, and the Report acknowledges strong views on both sides. The Report does not recommend removing the employee records exemption, as had been expected in some quarters (and as has been predicted many times over the years!). However, the Report does propose enhancing certain protections for private sector employees, with the aim of:
balanced with ensuring employers have adequate flexibility to collect, use and disclose employees’ information that is reasonably necessary to administer the employment relationship.
The employee records exemption was originally introduced on the basis that handling of those records would be better addressed as part of workplace relations legislation. The Report suggests further consultation on whether the recommended protections should be implemented in privacy or workplace laws, and how those laws and regulators should interact.
Some of the topics likely to be most relevant in this round of consultation are:
Read our detailed article on ERE here.
The proposed removal of the small business exemption has also been a matter for debate in recent years, with arguments highlighting the need to bridge the gap in privacy protections for Australians compared to other countries while balancing concerns about the cost compliance for small businesses. The Report proposes to expand the application of the Act incrementally, but only after an impact assessment and consultation on appropriate support for small businesses.
While the Privacy Act is currently largely concerned with the protection of personal information, the Report describes de-identification as a ‘process’, indicating that risks of re-identification remain. In light of this, the Report proposes extending aspects of the following requirements to de-identified information:
The Report also suggests that a criminal offence for malicious re-identification should be the subject of further consultation, including in relation to exceptions.
The Report proposes prohibiting the re-identification of information from a source other than the individual, with ‘appropriate exceptions’. The Government may be open to submissions on these exceptions. The following examples were given in the Report:
While it stops short of recommending including geolocation tracking data in the definition of ‘sensitive information’, the Report does propose requiring consent for the collection, use and disclosure of that data. The Government is now seeking feedback on whether other types of tracking data, such as health data, heart rate and sleeping schedule should have similar protection.
The Report reiterates the Discussion Paper proposal to require privacy impact assessments to be conducted for high privacy risk activities, noting that specific high-risk practices could be set out in the Privacy Act.
For facial recognition and other biometric technologies, the Government is specifically seeking feedback on whether additional requirements should apply beyond the broader privacy impact assessment proposal noted.
The Report proposes to legislate requirements for privacy consents to be voluntary, informed, current, specific, and unambiguous. However, the Attorney-General's Department received a number of submissions from stakeholders involved in scientific research that these requirements may be unduly limiting. In response, the Report proposes allowing broad (rather than specific) consents to be obtained for permitted types of research where it is not practicable to specify details of the collection, use and disclosure of personal information when obtaining the consent. In connection with these issues, the Government is now specifically seeking feedback on:
The Report has called for further consultation in response to a submission from the Australian Banking Association calling for a ‘good faith’ exception in the Privacy Act to allow disclosure of personal information to law enforcement or adult safeguarding authorities where an individual’s financial safety may be compromised. The Government is seeking feedback on the proposal, the privacy difficulties currently faced by entities in these circumstances and how any reforms should be implemented.
Over the last two decades, the advertising industry has been transformed through the convergence of innovations in data analytics and development in the online environment (eg social media), resulting in the emergence of new marketing practices such as profiling and online targeted or personalised advertising.
The Report maintains the earlier proposal for an unqualified right for individuals to opt out of direct marketing, and adds a similar proposal for targeted advertising (including targeting using de-identified information). Proposed fairness requirements would also extend to targeting, and there would be limits to targeting based on sensitive information. Entities would also be required to provide information about targeting, such as use of algorithms and profiling to make recommendations to individuals.
Individuals' prior consent will be required before ‘trading in’ personal information (that is disclosing it for a benefit, service, or advantage). Organisations could also be required to undertake a privacy impact assessment before engaging in profiling and delivering personalised content and advertising to individuals.
Notably, while stricter requirements apply in relation to children, the Report largely resisted calls to move to an opt-in consent model for direct marketing and targeting. Consultation continues however, with the Government calling for feedback on the impact of the proposals on individuals and businesses.
The Report extends the proposals on automated decision-making based on personal information where there is a legal effect or other significant effect for the individual. The Report proposes that privacy policies should set out the types of personal information used in these decisions and give individuals the right to request meaningful information about how the decisions are made.
The Government is seeking feedback on what types of decisions are likely to have legal effects or other significant effects on individuals, and on whether there should be exceptions to the right to obtain meaningful information about how decisions are made.
In the context of recent high-profile data breaches in Australia, the Report introduces several new recommendations in respect of data security and retention.
Consistent with the principle-based approach underpinning the Act, the Report does not recommend imposing specific security controls or measures. Rather, the Report proposes setting baseline security outcomes rather than how those outcomes should be achieved. The Government has called for feedback on what outcomes should be included, with the Report noting that the approach in Article 32 of the GDPR and the ACSC’s Cyber Security Principles could be used as a starting point.
The Report also recommends requiring organisations take reasonable steps to implement practices, procedures and systems to respond to a data breaches and notify the OAIC of eligible data breaches within 72 hours, in line with the timeframe under other incident reporting regimes.1 One key question for consultation is the extent to which APP entities should be required to take reasonable steps to prevent or reduce the harm that is likely to arise for individuals as a result of eligible data breach.
A key challenge for organisations will be to manage the risk of regulatory overlap with other privacy or information security requirements. The Government is inviting submissions on how reporting processes under the notifiable data breach scheme may be streamlined for APP entities with multiple reporting obligations.
With community concern about data retention issues high in the wake of some high-profile data breaches, the Report has added to the previously modest suggestions about reforming APP 11.2 relating to retention and destruction of personal information. This includes requirements to document and review minimum and maximum retention periods for personal information, and to specify retention periods in privacy policies.
The Report also foreshadows a broader review of existing data retention requirements in laws beyond the Privacy Act. The Government is now calling for feedback on the barriers faced by organisation to minimise collection and retention of identity credential information (e.g. drivers’ licence and passport copies and numbers).
The Report also proposes to extend data security, destruction and data breach notification obligations to information covered by the employee records, journalism and political exemptions, and as noted above, to require the security of de-identified information to be protected.
As foreshadowed, the Report proposes a range of enhanced GDPR-inspired rights for individuals including to, on request, obtain explanation about or object to the handling of their information, have their personal information erased where no longer needed and extend correction rights to generally available publications controlled by an APP entity. All rights would be subject to exceptions in the following categories:
The Government has called for feedback on the impact of these rights on individuals, business and government and on whether any additional exceptions are appropriate.
The Report now proposes the introduction of a controller-processor distinction in the Act, similar to GDPR and many other jurisdictions. The intention is to clarify obligations and allocate responsibilities between the controllers (entities that determine the purposes and means of collecting and handling information) which will continue to be subject to all the APPs, and the processors (those that process personal information on behalf of a controller) which will only be subject to APP 1 and 11. The Report proposes making small business processors subject to processor obligations under the Act, however the Government is consulting further on what support small businesses will need to help them comply.
A recent amendment to the Act removed the requirement that, for the Act to apply to overseas companies carrying business in Australia, they must collect or hold personal information in Australia. After Parliament referenced our article commenting that a (presumably unintentional) consequence of the changes appeared to be that foreign companies carrying on business in Australia would be subject to the Act even in respect of their activities that do not relate to their business in Australia, or to Australian individuals, the Senate Standing Committee on Legal and Constitutional Affairs recommended that this issue be referred back to the Attorney-General's Department for consideration as part of the review of the Privacy Act. The Government is seeking further views on this issue, in particular whether an additional requirement is needed to demonstrate an ‘Australian link’ focused on personal information being connected with Australia.
The Report recommends a number of changes to the rules on overseas disclosure, including in relation to approved countries, standard contractual clauses, and changes to the informed consent exception. While a number of these align with previous proposals and are unlikely to generate substantial new views in consultation, the Government is seeking submissions about the introduction of a public interest exception where personal information is published online.
Organisations can expect an expanded enforcement toolkit and new avenues for redress for impacted individuals to drive up regulatory actions. These will complement the introduction of increased penalties ($50 million and more), greater regulatory powers and expanded extra-territorial application of the Privacy Act, being the priority reforms which took effect in December 2022 (briefing here).
A number of other recommendations are consistent with what was expected in the earlier discussion papers and would see a clear shift in the role of the OAIC to one which places greater emphasis on proactive enforcement, rather than mainly complaints handling as is the case presently. The clarification of the meaning of ‘serious interferences’ with privacy should give the OAIC greater certainty with which to pursue serious breaches. The recommended tiered civil penalty regime will also give the OAIC latitude to pursue breaches which do not amount to serious interferences.
However, a key practical issue (and historical impediment) remains how the OAIC will be funded to ensure that it can undertake increased enforcement activity. The Government has left this question open, recommending further work to investigate the effectiveness of an industry funding model for the OAIC.
The introduction of new avenues of claim for individuals is a key feature of these proposed reforms with the potential to increase exposure to class action risk for data and privacy breaches.
The adoption of a direct right for action enabling individuals to sue for interferences with their privacy under the Privacy Act will likely make representative complaints more attractive for class actions, due to the range of remedies which would be available to courts, namely uncapped damages, and any decision being readily enforceable, unlike the currently the case for OAIC determinations which require separate proceedings to be commence for enforcement.
A separate statutory tort of serious invasion of privacy is also likely to encourage class action activity, by providing another clear cause of action for breaches of privacy. The fault element of intention or reckless will likely serve as a bar to claims where companies have appropriate information and data handling practices and policies in place to adequately manage foreseeable cyber risks. However, a separate cause of action in negligence may still be relevant where a duty of care can be established.
Topic |
Proposed Reforms |
---|---|
Expanded Scope |
|
Definition of personal information |
This aligns more with the GDPR position, and moves away from the narrower Privacy Act definition highlighted in the 2017 ‘Grubb case’ (Privacy Commissioner v Telstra Corporation Ltd).
The Report stopped short of adopting the concept of ‘individuation’ in the definition of personal information, i.e. where information relating to an individual reveals their characteristics and can be used to impact them even though they are not reasonably distinguishable or distinguishable from all others. However, other proposals (see below) deal with the use of de-identified information for targeting. |
De-identification and de-identified data |
|
Australian link |
This proposal comes after the recent amendment to the Act which removed the requirement that, for the Act to apply to overseas companies carrying business in Australia, they must collect or hold personal information in Australia. After Parliament referenced our article commenting that a (presumably unintentional) consequence of the changes appeared to be that foreign companies carrying on business in Australia would be subject to the Act even in respect of their activities that do not relate to their business in Australia, or to Australian individuals, the Senate Standing Committee on Legal and Constitutional Affairs recommended that this issue be referred back to the Attorney-General's Department for consideration as part of the review of the Privacy Act. |
Small business exemption |
|
Employee records exemption |
while ensuring employers have adequate flexibility to collect, use and disclose employees’ information that is reasonably necessary to administer the employment relationship.
|
Political exemption |
|
Journalism exemption |
|
Clarifying and strengthening notice and consent requirements |
|
Definition of collection |
|
Privacy collection notices and policies |
|
Valid consent and default privacy settings |
Note there is no proposal to change the circumstances in which an APP entity is required to obtain consent and consent does not need to be express (provided the implied consent is ‘unambiguous’).
|
Indirect collection |
|
Consent (research) |
|
Fairness |
|
Fairness |
|
Organisational accountability |
|
Organisational accountability |
Require APP entities to:
|
Individual Rights |
|
Access and explanation |
As part of existing obligations to provide individual access to their personal information, APP entities to:
|
Objection |
|
Erasure |
Certain limited information should be quarantined rather than erased on request to ensure it remains available for the purposes of law enforcement but still restricts the entity’s own use of the information. |
Correction |
|
De-indexing |
|
Exceptions |
Introduce the following categories of exceptions to all rights of the individual:
|
High-risk activities and information |
|
Privacy impact assessment |
Specific high-risk practices could be set out in the Act or in OAIC guidance, for example the collection, use or disclosure of:
|
Sensitive information |
|
Children |
This is currently only in OAIC guidance rather than the Act itself. Entities would need to consider whether an individual under 18 has the capacity to consent, although the guidance (endorsed in the Report) suggests that capacity for individuals over 15 can be presumed if individual assessment is not practical.
|
Vulnerable individuals |
|
Automated decision making |
|
Direct marketing, targeting and trading |
|
Direct marketing |
|
Targeting |
|
Trading |
|
Data security and breaches |
|
Security |
This proposal was an alternative to recommending more specific requirements regarding security controls/measures (as opposed to outcomes).
|
Data breaches |
These proposals come after the passing of the Privacy Enforcement Act, which provided the OAIC with new powers to obtain information or documents in relation to an actual or suspected eligible data breach (see our (briefing here). The Report also notes that if the concepts of controller and processor are introduced into the Act (see discussion below), only the controller would be responsible for notifying individuals affected by an eligible data breach, but processors would still be required to prepare a statement on the breach and provide a copy of that statement to the OAIC (unless the breach has already been reported by the relevant controller or another processor). |
Retention and destruction |
|
Controllers and processors |
|
Controllers and processors of personal information |
Both controllers and processors would be subject to the notifiable data breach regime, except that controllers would report to the OAIC and individuals whereas processors would report to the OAIC and controllers. |
Small business processors |
The Report recognises that while the small business exemption remains in effect, there will be a gap in coverage where a non-APP entity, such as a small business, contracts an APP entity processor. In this circumstance, the non-APP entity would not be subject to the Act while the APP entity processor would only be required to comply with the processor obligations, and neither party would be required to comply with the controller obligations. |
Overseas disclosures |
|
Overseas data disclosures |
Currently the entity must inform the individual that if he or she consents to the overseas disclosure, APP 8.1 will not apply.
|
Enforcement and private claim |
|
Enforcement |
While the first suite of reforms introduced last year significantly enhanced maximum penalties for serious (or repeated) privacy interferences (see our summary here), additional penalty levels are proposed here to address instances that fall short of that threshold. This includes a mid-tier civil penalty provision to capture privacy interferences without the serious element and a low-tier civil penalty to address administrative breaches with infringement notices powers. Further consideration is to be given to the value of the mid-tier penalty.
These recommendations are broadly consistent with those in the previous Discussion Paper. |
A direct right of action |
This direct right would only be available in circumstances where a complaint (including representative complaint) had been made to the OAIC and assessed as unsuitable for conciliation, allowing the OAIC to maintain oversight over privacy issues and identify systemic issues which may be addressed through further regulatory or enforcement action, as well as to resolve complaints where it continues to be appropriate given its expertise. The threshold requirement to demonstrate harm was considered appropriate given there were other more suitable enforcement mechanisms by which remaining types of breaches could be resolved. Complainants could then seek leave to have the matter heard in Federal Court / Federal Circuit Court, which would have the power to order any remedies it sees fit, including uncapped damages (in line with comparable jurisdictions such as the EU and Singapore which have robust privacy frameworks). The OAIC may appear as amicus curiae or intervene in proceedings instituted under the Act with the Court’s leave. This will likely make representative complaints more attractive for class actions, due to the range of remedies which would be available to the Court, namely uncapped damages, and that any decision would be readily enforceable, unlike is currently the case for OAIC determinations which require separate proceedings to be commence for enforcement. This was previously raised in the Discussion Paper. |
A statutory tort for serious invasions of privacy |
The key features of the proposed model are as follows:
This statutory tort is also likely to encourage class action activity, by providing a clear cause of action for breaches of privacy. The fault element of intention or reckless will likely serve as a bar to claims where companies have appropriate information and data handling practices and policies in place to adequately manage foreseeable cyber risks. However, a separate cause of action in negligence may still be relevant where a duty of care can be established. This statutory tort would also apply to non-APP entities, unlike many other privacy law protections, and be sufficiently broad in scope to include physical privacy, such as bodily (including e.g. recording a private conversation without consent) or territorial privacy, rather than being limited to information-handling related privacy. Damages would be available for non-economic loss, as well as exemplary damages in exceptional circumstances. The Review Report goes further than the Discussion Paper, which floated multiple options for a statutory tort of privacy, by recommending the model outlined at Option 1 of the Discussion Paper. This model was previously put forward by the Australian Law Reform Commission in Report 123 following a comparative analysis of the torts in equivalent jurisdictions, in particular the UK and New Zealand, as has been supported by the OAIC. |
Other recommendations |
|
Flexibility of the APPs (APP Code making powers) |
Expanding the OAIC’s powers with respect to the development of APP codes, in particular by empowering it to:
|
Interactions with other schemes |
The Report sets out a number of proposals regarding the interaction between other Commonwealth, state and territory schemes which contain privacy protections, namely:
|
The contents of this publication are for reference purposes only and may not be current as at the date of accessing this publication. They do not constitute legal advice and should not be relied upon as such. Specific legal advice about your specific circumstances should always be sought separately before taking any action based on this publication.
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