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Although the bulk of the reform agenda from the 2007/08 financial crisis has been (or is nearly) implemented, this 'near end state' offers regulators no time to rest. Economic issues have translated into pressure to revisit and recalibrate the last batch of reforms with the likes of individual accountability regimes and the prudential frameworks back on the table. This is alongside a host of new hurdles in the form of technology, geopolitics, changing demographics and the need to drive economic growth that is both quickly reliable and has long-term stability – what some commentators might characterise as a flying unicorn.

Competing priorities

Around the world, regulators are looking to recast their approaches to respond to those significant challenges. The path they have to tread is a narrow one which often has traffic coming in both directions – we've particularly seen this with the UK Financial Conduct Authority (FCA) which has recently acquired a new international competitiveness secondary objective to support the government's broad growth agenda.

In a nutshell:

With the implementation stage of the majority of reforms responding to the 2007/08 financial crisis now in the rearview mirror, the road ahead for the regulators still has many hazards. It is hard to see the direction of travel, but one thing is clear – it is not going to be easy.

Increasingly, financial services regulators are being delegated a role in driving forward growth and related public policy initiatives which may be tricky to balance with traditional objectives and stakeholder expectations, such as consumer protection, market integrity and financial stability.

Like trying to build a new boat around the hole in the old one, regulators face adjusting existing standards while also developing responses to 'new' challenges like AI, post-Covid norms and the cost of living crisis.

In addition to relieving some more onerous aspects of existing standards, for example, the certification part of the UK's Senior Manager and Certification Regime (SMCR), the regulator has increasingly come under pressure to deliver more industry-friendly results across policy, supervision, and enforcement.

The post-global financial crisis reform agenda felt like a lot of heavy lifting, but what lies ahead may be even more testing for firms and regulators.

Valerie Tao
Knowledge Lawyer, Hong Kong

This is particularly the case in the context of transfer of assimilated EU law into the regulators' handbooks. The process will entail policy changes, with pressure to make rules more proportionate, efficient and better adapted for UK markets. But even here, there is a balancing act. Even helpful changes lead to operational implementation costs for the industry – so the cost/benefits analysis has to be carefully calibrated.

The FCA has frequently touted its response to these challenges by flagging its move towards 'outcomes focussed' regulation; this is perhaps encapsulated most clearly by the still relatively new Consumer Duty which imposes an obligation on firms to deliver good outcomes for retail customers. Illustrating the need to split focus between old and new, alongside the introduction of the Consumer Duty, the FCA is also looking to strip back its rules where these overlap with, duplicate or do not fit with the Consumer Duty. To a degree, removing rules reflects the flexibility arising post Brexit. While such flexibility will be useful for the regulators, it is hard to square this with the much-desired regulatory certainty which firms and investors are looking for given the constantly shifting nature of expectations in different sectors of the industry – something seen most recently in the motor finance sector

The UK regulators are not alone in feeling the pull (and the push) from all directions. In a recent speech, the CEO of Hong Kong's Securities and Futures Commission (SFC) highlighted that the regulator is a firm believer that innovation and regulation are not opposing forces but should go hand in hand, and that transforming financial markets through technology is one of its strategic priorities over the next three years. It is a sentiment which has been echoed by many regulators and by the global standard setting bodies over the past few years. Also like many of its peers, the SFC is technology-neutral and adopts a 'same business, same risks, same rules' principle, with investor protection as its primary focus.

The competitiveness and growth mandate looks set to be the focus for regulators over the near to mid-term – this will significantly colour all aspects of firms' experiences with the regulators and regulation.

Marina Reason
Partner, London

Reacting to challenges

Balancing these priorities is also something that is apparent as regulators recast their regulatory approach in the face of specific developments – from crypto-assets to AI to quantum computing.

In Hong Kong, the SFC was one of the early movers in introducing an investor protection-focused regulatory response to crypto-asset-related activities, with an opt-in regime in 2018 followed by a mandatory licensing regime in 2023 for virtual asset trading platforms. More reforms are in the pipeline including the regulation of over-the-counter crypto-asset trading, a licensing regime for crypto-asset custodian service providers, and the regulation of fiat-referenced stablecoin issuers.

Similarly, the EU has introduced via the Markets in Crypto-Assets Regulation (MiCAR) a new licensing regime for crypto-asset activities, including issuance of crypto-assets and the related supply of services. Meanwhile, both the UK regulator and Australian regulator are behind the curve – both partly as a result of political upheaval. In the UK, the FCA only set out its roadmap to crypto-asset regulation in November 2024. In Australia, the current government conducted a token mapping exercise but the resultant proposed legislation framework has been shelved with ASIC reissuing a consultation on its information paper. Whether the advantage goes to the hare or to the tortoise in the crypto-asset regulation race remains to be seen.

Perhaps the biggest tangible challenges that regulators now face emanate from technology. AI, in particular as it becomes embedded in processes, will change the way that firms operate from front to back office, how they identify and seek to meet customer needs, and how they respond to developments. We address quantum computing here – the herd of elephants in the room – but given the leap forward which generative AI (GenAI) presented only recently, the increased speed which quantum computing could deliver may recast that leap as the smallest of steps. At the moment though, most regulators are focused on addressing 'current' rather than 'future' AI. In November 2024, the Hong Kong SFC set out its expectations for licensed corporations offering services or functionality provided by GenAI language models in relation to their regulated activities. The EU on the other hand is ploughing ahead with its sector-agnostic AI regulations, leading the charge with setting up AI-specific prescriptive rules, and Australia announced in late 2024 that it is adopting a similar approach to the EU. It already has voluntary standards in place but has consulted on introducing mandatory guardrails focussed on high-risk AI systems and models (eg, deep fakes and AI used in national security).

Delivering consumer protection and market integrity while not stifling innovation and growth has been the regulators' balancing act for some years. It will be interesting to see how the move to outcomes-based regulation impacts this and whether the lack of certainty around compliance stimulates or hinders innovation.

Hywel Jenkins
Partner, London

Meanwhile, the UK is adopting more of a wait-and-see, principles-based approach that is focused on supporting innovation in AI, but this stance has been challenged as having less teeth. All eyes are on the new Labour government with its proposed AI Bill which is expected to be focused on highest risk AI systems only.

Regulators have also sought to address increasing reliance on third party technology providers, for example, the very new UK Critical Third Parties (CTP) regime, part of the UK's operational resilience policy framework, comes into effect from the start of 2025. It seeks to manage the risks that may arise from failure or disruption to the services that are provided by third parties by providing enhanced oversight of designated CTPs, recognising the inherently interconnected nature of regulated firms to those who otherwise sit outside the regulatory perimeter. UK banks, insurance companies or investment firms and their services providers must implement protocols to properly manage cybersecurity and IT incidents, and compliance is required by mid-January 2025.

Similarly, the EU has introduced the Digital Operational Resilience Act (DORA) to increase the protection of financial institutions against cyber-attacks and to strengthen their operational resilience and Australia has followed suit with a prudential standard on operational resilience – APRA's CPS230 which has a staged implementation – and its Security of Critical Infrastructure (SOCI) legislation.

The balancing challenge here is clear – ensuring protection and the confidence of the markets, without stifling innovation. But the path is not straightforward.

Revision and addition

2025 and beyond will see regulators working on two fronts – revising existing standards and responding to new developments. While that does not sound new, it is the nature and quantum of the 'old' (extensive reforms developed to plug gaps identified by the 2007/08 financial crisis) and that of the 'new' (pervasive, transformational technology, the rebalancing of geopolitics, and more) that will mark 2025 as a difficult year for those overseeing the financial services sector.

Key contacts

Hywel Jenkins photo

Hywel Jenkins

Partner, London

Hywel Jenkins
Clive Cunningham photo

Clive Cunningham

Partner, London

Clive Cunningham
Charlotte Henry photo

Charlotte Henry

Partner, Sydney

Charlotte Henry
Marina Reason photo

Marina Reason

Partner, London

Marina Reason
Jaime Bofill photo

Jaime Bofill

Partner, Madrid

Jaime Bofill
Andrew Bradley photo

Andrew Bradley

Partner, Sydney

Andrew Bradley
Jack Moore photo

Jack Moore

Senior Associate, London

Jack Moore
Valerie Tao photo

Valerie Tao

Knowledge Lawyer, Hong Kong

Valerie Tao

Global Bank Review 2024

Adaptation: Change is the only constant

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