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A commonly expressed reason by lawyers for moving from private practice in-house is to become more closely involved in the business they are advising. That is certainly the case for Alberto Martinazzi, who is now head of international competition at The Coca-Cola Company, and Jess Bonner, not actually as an in-house lawyer but in the corporate venture capital unit of Capita plc. But they say their legal training at HSF always stands them in good stead. 

It may be obvious to say but reputation counts for a great deal. It certainly did when Alberto Martinazzi and Jess Bonner were considering which law firm they might join. In Alberto’s case, as an Italian qualified lawyer practising in Brussels, the centre of European Union regulation, he came in contact with the Herbert Smith Freehills team and well knew their expertise. They were looking then to expand the team and were amenable to Alberto joining them in London. 

Jess hadn’t started out intending to train as a lawyer. After graduating in philosophy and economics from the London School of Economics, her first job was actually at the Takeover Panel, the body charged with regulating and overseeing UK M&A. There, she came across, and was impressed by, the lawyers either working for the Panel or seconded from the major law firms. One of those lawyers was from HSF. “What stood out for me was how the lawyers thought through problems, came to conclusions and then effectively communicated them. I thought, that is how to do it!” Jess remembers. 

That gave her inspiration to take her newly acquired interest in the law further. She applied to Herbert Smith Freehills because of its international reach and reputation as a leading disputes firm.

Jess trained with the firm between 2015 and 2017. Much though she enjoyed her training, which included a memorable six months in Hong Kong working with the corporate crime and investigations team, she ultimately decided she was better at thinking through commercials than legals (aka she was better with Excel than Word!).After taking some time off to travel the world, including working with a charity in Nairobi, Kenya, being taught to sail/lectured about her career decisions by her grandfather, and three months travelling through India, Jess met a friend of a friend who was setting up a corporate venture capital business with a twist.


Jess Bonner
Alumna of London office
2015 - 2017

They were looking for someone with a sold commercial background, while Jess herself was looking for a new challenge. It was a win-win.

This opportunity changed her life, giving her an entrée into the tech world as well as corporate ventures. She realised that both the tech sector and the process of supporting small businesses suited her down to the ground. 

Alberto was with HSF somewhat longer, for eight years from 2012 to 2020, finishing as a senior associate. “I’ve always had a very business-like mind, and when I was at the firm I particularly enjoyed the business development side of the work. While I was not necessarily looking to go in-house, we were already working for Coca-Cola and, when an opportunity came up to move to the company, I took it! 

“I knew the company well and was attracted by knowing that as an in-house competition lawyer I would be dealing with multijurisdictional, multidimensional competition issues. That was right up my street.” 

What stood out for me was how the lawyers thought through problems, came to conclusions and then effectively communicated them. I thought, that is how to do it!

Jess Bonner


The role involved dealing with regulators around the globe. Companies don’t get much more high-profile than Coca-Cola, which has meant that it often comes under scrutiny by regulatory authorities charged with enforcing antitrust laws.

“The company has a lot of history of dealing with antitrust issues, dating back to the 1980s,” Alberto says. “The Coca-Cola legal function is punctuated by investigations and moments in our history when we were really under the spotlight of regulators.

“That inevitably makes for challenges in fulfilling our responsibilities and in our advice giving, but also makes the role extraordinarily interesting.” 

Dealing with regulators requires not just a regular dialogue about market definitions and technicalities but also skilled diplomacy.

Because regulators, particularly in the US and Europe, have over many decades given their attention to the food and beverages sector – which is the one Coca-Cola falls under – so they have built up expertise. Nonetheless, as markets change and the company’s business evolves, there is plenty of scope for disagreement. 

Alberto says: “Our business is changing and that gives rise to more competition issues. We are now focusing more on data on engaging with the younger generation, the use of AI, and generating new content. When it comes to leveraging AI, that poses a whole new host of questions and challenges. 


Alberto Martinazzi
Alumnus of London office
2012 - 2020

The value [of our contribution] may lie in staving off an investigation, which you can’t necessarily measure other than to estimate what the costs of an investigation might have been.”

Alberto Martinazzi


“We definitely aim to work with regulators,” Alberto says. “The sector benefits overall where we work towards a position where innovation is encouraged while consumers can be sure they are getting a fair deal.” 

Jess, too, has plenty of opportunity to come across regulators, albeit in the fast-changing area of fintech and other new technologies at Capita Scaling Partner, the corporate VC unit of Capita, the business services giant that helps clients across the public and private sectors run complex business processes. Capita Scaling Partner was designed to enable young, growing tech businesses to access the experience and access of Capita, whilst simultaneously giving Capita’s clients access to new, well-diligenced, innovative technology. 

Jess has held various roles there, and at various times been responsible for the origination of new investment partnerships, the management of two fintech partnerships, development of exit opportunities, and team operations. Origination was the area she most thrived on, spending as much time as possible meeting tech founders and advising on not just how to get their ideas off the ground, but how to help them take off. “I was always on the lookout for businesses aiming for growth which was solid and sustainable,” she says. 

She dealt with a range of tech companies, including those with specialisations in areas such as customer experience, artificial intelligence, augmented reality, and social value. As part of this role Jess has sat as an investor director on the boards of two companies. And she’s led a number of their investment exits, including the negotiation of MBOs, secondary exits and strategic pivots. 

Delivering value 

Risk, balanced against commercial priorities is the paramount consideration for Alberto when advising the company’s separate businesses or considering new products. “It’s a listening exercise with the different company divisions, finding out the business priorities, analysing the legal risks of different courses of action and then coming up with clear plans of action. You need to contribute to the business.” 

That also helps when it comes to delivering value and overcoming the perception that the legal function is just a necessary cost. As a competition lawyer, proving that benefit can be difficult, Alberto says. “The value [of our contribution] may lie in staving off an investigation, which you can’t necessarily measure other than to estimate what the costs of an investigation might have been.” 

Alberto can, of course, draw on his extensive experience as a competition lawyer both with HSF and his previous firm. He looks back on his time with HSF as providing a fantastic foundation. Jess, too, acquired skills as a trainee lawyer that she taps on a regular basis. “I learned that while accuracy of the detail is essential when it comes to contracts, often what is most important is not what’s in the contracts, but what’s missing. Basically, that amounts always to spotting and weighing up the risks – so not that dissimilar to Alberto!” 

Both have found their career niches, which keeps them very busy. Outside of work, Alberto now devotes most of his time to his family, and particularly to his one-year-old daughter. “I can describe my hobbies before my 40th birthday, including playing sports and my love of reading historical novels, but they have taken something of a back seat,” he jokes. 

Having spent six years building Capita Scaling Partner, Jess is now starting to have a view to the future. She would like to help those with the germs of ideas, carry them forward and create successful businesses. She is particularly interested in the Life Sciences sector with its ability to create genuine progress in terms of ecological sustainability. And if she comes across the right idea one day, she might even start her own venture. Maybe another six months’ travelling the world will help her decide.


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